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It may seem redundant, particularly when there are already dating apps where you can see who’s liked you that don’t cost a thing (Hinge, for instance).But people are still paying for premium — lots of them.A small percent of the people I match with respond or move past a few back and forth messages.” That wasn’t an issue for Molly, a 25-year-old producer in Leeds, England, who paid for Tinder Gold despite never planning to actually meet anyone from the app.

And app makers claim it’s worth it: In June, Coffee Meets Bagel co-founder Dawoon Kang told Vice that men who pay the per month for the upgraded version have “a 43 percent higher number of connections (mutual likes) than non-payers” and that conversation lengths increase by 12 percent. You essentially had two options: Meet a fellow human being in your respective flesh sacks, or pay somebody (or a newspaper) to set you up with one.They offer perks like read receipts, the ability to see who’s already swiped right, and a temporary “boost” that automatically puts you at the top of the pile for a certain amount of time.They’re free to use, but the psychology of gaming suggests that the more you use them, the more tempting it is to advance to the next level.When it comes to online dating, however, the reasons people choose to upgrade to the payment models are far more varied than with a typical gaming app.

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